tarte’s maracuja juicy shift is like a moodring for your makeup! The pH-powered plumping gloss-balm shifts like magic into a custom pink shade. Benefits PH-powered plumping balm, gloss, color & hydrating treatment all-in-1 Nniversal lippies color-shift with your natural pH levels, creating your perfect shade Each color will shift to a similar pinky pop Drenches skin in lasting juicy color & stained-glass shine Hyaluronic acid & 10+ superfruits for plumper looking lips Smooths the look of lip lines for a soft, pillowy pout vegan & cruelty-free.