- L’Oreal Paris Excellence Cool Supreme hair color offers 100 percent gray coverage, even on stubborn grays
- Triple protection Color with anti-brass technology protects during and after coloring for up to eight weeks
- Excellence Cool Supreme- Anti-Brass regimen keeps hair ashy cool, delivering color that starts cool and stays cool
- Excellence Cool Supreme offers rich, radiant, gorgeous hair color from root to tip with exclusive non-drip creme formula
- Purple Anti-Brass conditioner neutralizes unwanted warm tones for a color that starts cool and stays cool